Remaining Competitive in the Toy Industry

The toy industry news and developments encompass much more than what can be found at an actual toy store. Baby furniture, strollers, car seats, monitors, and apparel all fall under the category of toys. Decorations and accessories for the nursery and toddler bedroom are included as well. The wide variety of professionals needed for all those components, designers, engineers, project managers, packaging supervisors, marketing professionals, and quality assurance personnel, among others are in demand.

Today’s Market

Kids and teenagers have ever-declining attention spans so new products have to be available all the time. Items that capture attention one month are just as likely to be in a bargain bin as they are on the top seller list the next month. Creativity, innovation, and coming up with the next hottest toy, video game, or skateboard graphic are needed to compete in the market of toys today. Vacant positions in key roles will diminish the capability of a company to compete on the global market.

What Is Needed


Securing the best professionals and executives the industry has to offer takes the skills and connections of a top toy recruiter. It is not enough to find qualified candidates with whom vacancies can be filled. Leadership skills, the ability to create a collaborative and experimental environment, and tenacity are essential elements of those in top level positions. There always have to be projects in various stages of development to respond to changing trends.

No one really knows what will suddenly become popular as current trends have demonstrated. Fidget spinners are a recent example. While major toy companies were attempting to get the latest versions of top video gaming systems manufactured and marketed, this simple, low tech, inexpensive product took the toy market by surprise. Overnight, it seemed, very kid had to have a spinner in a different shape, style, and color as the next kid.

Ready for Anything

There are some trends that are not surprising. Halloween costumes of the latest superheroes being in demand, or action figures from the upcoming space-themed blockbuster selling well, are tried and true product lines that consistently deliver high revenues. The best competitive strategy is to have professionals in place with the experience and talent to be ready for anything.

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